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과제정보

과제정보
과제명 문화선진국 참여 국제포럼·세미나 및 문화홍보 사례를 활용한 문화외교 전략적 방향 연구
기관명 외교부
담당부서 공공문화외교국 문화교류협력과
전화번호 02-2100-8331
연구기간 2017-06-30 ~ 2017-12-22
연구분야 문화·홍보 외교
개요 ? 한국 외교부 주도 현행 문화외교 사업에 대한 방향성 제고를 위해 지금까
지 시행한 국제포럼과 세미나의 주요 논의주제와 행사 목표를 살펴보고,
이것이 나타내는 정책적 의미에 대하여 돌아보고자 한다.
? 도출된 현황 분석과 함께 문화외교 강국의 우수 포럼·세미나, 문화홍보 사
례를 조사, 분석하여 국제사회에서 나타나는 문화외교 트렌드를 확인하고
자 한다. 조사 및 분석내용을 바탕으로 문화외교 네트워크 형성을 위한 기
회 활용이라는 측면에서 관련 국제행사의 주제와 내용을 살펴볼 것을 목적
으로 삼는다.
? 해외사례 분석을 바탕으로 우리나라 문화외교를 위한 함의를 도출하고, 이
에 상응하는 문화홍보 및 국제 포럼·세미나 활용 방안과 정책적 방향을 제
시하는 것을 본 연구보고의 목표로 한다.

계약정보

과제정보
수행기관 숙명여자대학교 윤광일 교수 [기타]
수행연구원 윤광일
계약일자 2017-06-30
계약방식 수의 계약
계약금액 20,000,000원

연구결과 정보

과제정보
제목 문화선진국 참여 국제포럼·세미나 및 문화홍보 사례를 활용한 문화외교 전략적 방향 연구
연구보고서
목차
Ⅰ. 서론 ······································································································· 1 1. 연구 목적 ···································································································· 1 1.1 연구 배경 ·································································································· 1 1.2 연구 목적 ·································································································· 1 1.3 연구 의의 ·································································································· 1 2. 연구 내용과 방법 ······················································································ 2 2.1 연구 내용 ·································································································· 2 2.2 연구 방법 ·································································································· 2 Ⅱ. 문화외교의 새로운 유형과 한국의 문화외교 ····································· 4 1. 공공외교의 개념 변화 ················································································· 4 1.1 공공외교 ···································································································· 4 1.2 문화외교 ···································································································· 8 1.3 문화외교 최근 경향 ················································································ 13 2. 신공공외교 및 문화외교의 새로운 접근 : 포럼외교 . 참여네트워크외교 ································································· 16 2.1 공공외교와 신뢰형성 ··············································································· 16 2.2 포럼외교 ···································································································· 17 2.3 국제적 공공 플랫폼, 참여네트워크 ······················································ 18 3. 한국의 공공외교 ·························································································· 19 3.1 한국의 공공외교 유형 ············································································· 19 3.2 한국 문화외교의 흐름 ············································································· 22 3.3 한국 문화외교 담당 주체별 주요 업무 및 기능 ································ 25 Ⅲ. 주요국 사례 연구 ··················································································· 27 1. 영국 ··············································································································· 27 1.1 역사적 배경 ······························································································ 27 1.2 추진체계 및 특징 ···················································································· 28 1.3 최근 영국 문화외교 동향 ······································································· 32 1.4 사례 프로그램 ·························································································· 36 1.5 소결 및 시사점 ························································································ 50 2. 독일 ··············································································································· 53 2.1 역사적 배경 ······························································································ 53 2.2 추진체계 및 특징 ···················································································· 54 2.3 최근 독일 문화외교 동향 ······································································· 60 2.4 사례 프로그램 ·························································································· 64 2.5 소결 및 시사점 ························································································ 75 3. 미국 ··············································································································· 78 3.1 미국 문화외교의 정책적 철학과 역사적 배경 ···································· 79 3.2 최근 문화외교 정책 동향 ······································································· 82 3.3 사례 프로그램 ·························································································· 86 4. 중국 ··············································································································· 100 4.1 중국 문화외교 정책 동향 ······································································· 101 4.2 공자학원(The Confucius Institute) ······················································ 104 4.3 일대일로(一對一路, The Belt and Road) 정책 ································· 107 4.4 중국 문화원(Chinese Cultural Center) ··············································· 110 5. 일본 ··············································································································· 114 5.1 일본 문화외교 정책의 역사적 개관 및 동향 ······································ 114 5.2 일본 문화외교 수행기관 ········································································· 115 Ⅳ. 주요 국외단체 및 협의체 사례 ···························································· 120 1. Institute for Cultural Diplomacy(ICD) ·················································· 120 2. Arabesque Festival ······················································································ 124 3. Muslim Voices: Arts& Ideas ··································································· 126 4. European Culture Forum ········································································· 127 5. B. Creative ··································································································· 129 6. Creative Tracks(Creative Europe) ··························································· 130 Ⅴ. 결론 ·········································································································· 131 1. 연구 요약 ······································································································ 120 2. 정책적 제언 ·································································································· 124 참고문헌 ········································································································· 133 부록 ················································································································· 138
 

Ⅰ. 서론 ······································································································· 1
1. 연구 목적 ···································································································· 1
1.1 연구 배경 ·································································································· 1
1.2 연구 목적 ·································································································· 1
1.3 연구 의의 ·································································································· 1
2. 연구 내용과 방법 ······················································································ 2
2.1 연구 내용 ·································································································· 2
2.2 연구 방법 ·································································································· 2
Ⅱ. 문화외교의 새로운 유형과 한국의 문화외교 ····································· 4
1. 공공외교의 개념 변화 ················································································· 4
1.1 공공외교 ···································································································· 4
1.2 문화외교 ···································································································· 8
1.3 문화외교 최근 경향 ················································································ 13
2. 신공공외교 및 문화외교의 새로운 접근
: 포럼외교 . 참여네트워크외교 ································································· 16
2.1 공공외교와 신뢰형성 ··············································································· 16
2.2 포럼외교 ···································································································· 17
2.3 국제적 공공 플랫폼, 참여네트워크 ······················································ 18
3. 한국의 공공외교 ·························································································· 19
3.1 한국의 공공외교 유형 ············································································· 19
3.2 한국 문화외교의 흐름 ············································································· 22
3.3 한국 문화외교 담당 주체별 주요 업무 및 기능 ································ 25
Ⅲ. 주요국 사례 연구 ··················································································· 27
1. 영국 ··············································································································· 27
1.1 역사적 배경 ······························································································ 27
1.2 추진체계 및 특징 ···················································································· 28
1.3 최근 영국 문화외교 동향 ······································································· 32
1.4 사례 프로그램 ·························································································· 36
1.5 소결 및 시사점 ························································································ 50
2. 독일 ··············································································································· 53
2.1 역사적 배경 ······························································································ 53
2.2 추진체계 및 특징 ···················································································· 54
2.3 최근 독일 문화외교 동향 ······································································· 60
2.4 사례 프로그램 ·························································································· 64
2.5 소결 및 시사점 ························································································ 75
3. 미국 ··············································································································· 78
3.1 미국 문화외교의 정책적 철학과 역사적 배경 ···································· 79
3.2 최근 문화외교 정책 동향 ······································································· 82
3.3 사례 프로그램 ·························································································· 86
4. 중국 ··············································································································· 100
4.1 중국 문화외교 정책 동향 ······································································· 101
4.2 공자학원(The Confucius Institute) ······················································ 104
4.3 일대일로(一對一路, The Belt and Road) 정책 ································· 107
4.4 중국 문화원(Chinese Cultural Center) ··············································· 110
5. 일본 ··············································································································· 114
5.1 일본 문화외교 정책의 역사적 개관 및 동향 ······································ 114
5.2 일본 문화외교 수행기관 ········································································· 115
Ⅳ. 주요 국외단체 및 협의체 사례 ···························································· 120
1. Institute for Cultural Diplomacy(ICD) ·················································· 120
2. Arabesque Festival ······················································································ 124
3. Muslim Voices: Arts& Ideas ··································································· 126
4. European Culture Forum ········································································· 127
5. B. Creative ··································································································· 129
6. Creative Tracks(Creative Europe) ··························································· 130
Ⅴ. 결론 ·········································································································· 131
1. 연구 요약 ······································································································ 120
2. 정책적 제언 ·································································································· 124
참고문헌 ········································································································· 133
부록 ················································································································· 138
초록
? 본 연구는 급변하는 국제사회에 보다 효과적인 문화외교 및 문화홍보 방안의
필요성에 따라 선진국의 문화외교 체계와 현황, 그에 따른 외교적 특징에 기초
하여, 한국형 문화외교 체계적이고 전략적인 방안을 구축하고 주요 쟁점과 그
에 따른 개선방안을 살펴보고자 했다. 이에 본 연구는 선진국이 실행한 문화외
교 가운데에서도 특히 포럼·세미나 외교형태와 최근 나타난 문화홍보 방식에
주목하였고, 이를 통해 궁극적으로 새로운 한국형 문화외교 쟁점과 과제에 대
한 정책적 대안을 제시하고자 한다.
? 이를 위해 영국, 독일, 미국, 중국, 일본의 문화외교에서 최근 주도하거나 진행
한 컨퍼런스 형식의 외교를 분석하고 특징을 살펴보았는데, 연구 결과, 영국,
독일, 미국, 중국, 일본 주요 선진국들은 변화하는 환경에 대해 적극적으로 대
응하고 있음을 알 수 있었다.
? 세계화와 정보화로 인해 외교 환경이 급변하고 있는 가운데, 각국은 소프트파
워의 중요성을 인지하고 어떻게 각국에 자신들의 영향력을 문화적인 방법으로
전달할 수 있는지를 체계적으로 준비하고 있다. 문화외교의 목적이나 내용이
이전보다 신뢰형성 혹은 영향력을 지속적으로 미칠 수 있는 ‘관계 맺기와 지
속’에 초점을 두었고, 자국 정책을 보다 효과적으로 수용하도록 하나의 주제에
다양한 문화접근법을 취해서 수용범위를 넓혔다. 대다수 장기년차 프로젝트였
으며, 외교대상의 경우도 ‘개인’에 초점을 맞추거나 여러 개인 혹은 단체들이
만나서 상호작용을 할 수 있도록 ‘플랫폼’을 형성하는 경우도 다수였다. 또한
외교주체의 경우에도 대다수 프로그램의 경우, 정부가 매개기관을 통해 주도해
서 문화행사를 진행하기도 했지만 NGO 혹은 전문가 단체와 공동으로 파트너
십을 이루거나 다른 정부와 다양한 단체들과 함께 공동으로 문화외교를 실행
하는 경우도 많았다. 무엇보다 각국이 공통적으로 관심을 두고 있는 영역은
‘리더십’과 ‘국가브랜드와 이미지’, ‘디지털시대와 과학기술의 발전’으로 정도의
차이가 있었지만 다양한 수준에서 프로그램이 진행하고 있는 것으로 확인되었
주제어 문화선진국 참여 국제포럼·세미나 및 문화홍보 사례를 활용한 문화외교 전략적 방향 연구
발행년도 2017년

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